When you hear the phrase “wine enthusiasts,” do you imagine an exclusive club? And does that image make you feel less likely to develop your own love of wine? If so, then you need to meet Gary Vaynerchuk.

Since 2006, Vaynerchuk has been the host of Wine Library TV, a daily video-cast that allows him to express, in his own irreverent style, his passion and knowledge of wine. Vaynerchuk takes wine appreciation to a level akin to professional sports commentary—he speaks his opinions clearly and plainly, while making even high-end wines accessible to the novice wine drinker. We like him for his lack of personal filter, his clear expertise with wine, and the fact that he spits into a custom-made New York Jets helmet.

Check out this recent episode, featuring Vaynerchuk giving a thorough tasting of three pricey red wines. By the end of the episode, you may be as charmed by his no-nonsense approach to wine as we are…and after watching more of his episodes, you might yourself become something of a “Vayniac,” as his fans call themselves.