In just four short years, New Zealand’s wine-searcher.com has become the comprehensive resource for wine sellers and buyers, with literally millions of listings and a functionality that has revolutionized the way the wine market operates. With its simple interface and vast stores of updated data, any consumer can search for wines by name, vintage, or even country of origin; find comparative price listings; and purchase the bottle then and there. Its influence is so widespread that other notable wine websites, including Gary Vaynerchuk’s own “Daily Deal” site Cinderella Wine, readily link to it for consumer convenience.

Check out this short video for a glimpse of the site and its features, and then give it a glance yourself. If you’re a wine enthusiast who has never experienced wine-searcher, you’ll probably walk away from your first visit wondering how you did without.

Take note that wine-searcher works on a tiered membership system: the free version will still find you some great deals on particular wines…but will spotlight wine-searcher’s sponsors at the exclusion of other stores. If you purchase the yearly “Pro” membership for $29.95, you will receive all results for any search, and will also have access to other options, such as the ability to search by bottle size and a way to view a particular wine’s price history. If you know what you’ll need from the site, you’ll know what level of membership you should have.