We’ve mentioned entrepreneurial sommelier Gary Vaynerchuk a number of times in this blog, in part because we love the way he’s found innovative, web-based ways to share his passion for wine with the masses. We also enjoy his playful and disarming attitudes about wine. Although he clearly knows what he’s talking about, he won’t condescend to the novice wine drinkers—a refreshing tone that has created a diverse fanbase from all walks of life.

Vaynerchuk’s about to embark on a brand new venture for his style of wine appreciation: a new show on satellite radio. Starting tomorrow, August 26, you can catch Wine & Web with Gary Vaynerchuk, a two-hour call-in show that merges his interest in wine and in social media, at 9 pm CST on Sirius channel 108/XM channel 139.

From the press release:

Gary will welcome guests from the wine, social media and tech industries and take calls from around the country. Weekly features include “Wine of the Week,” on which he will try a new wine for the first time on the air, and “Site of the Week,” on which he’ll riff on the latest gadgets, websites, and social media trends. 

Whether you’re a die-hard “Vayniac” or just a casual fan, if you have access to satellite radio you should give Gary’s show a chance. (It kicks off with Gary interviewing Opus One Winery CEO David Pearson.) It’s sure to be filled with the same energy and sense of humor you’re able to find in any of his video clips.